Amazon Allows Sellers to Redirect Traffic As Antitrust Pressure Grows

Amazon Allows Sellers to Redirect Traffic As Antitrust Pressure Grows

Amazon's decision to allow sellers to drive traffic to their independent websites has sparked industry discussion. This move may be a response to antitrust pressure and a competitive maneuver against the independent website ecosystem. Sellers should adopt a rational approach, tailoring strategies to their specific circumstances. It's crucial to seize new opportunities arising from the competitive and cooperative relationship between Amazon and independent websites, while avoiding blind adherence to trends. This shift necessitates a careful evaluation of benefits and risks for each business.

01/04/2026 Logistics Industry Insights
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Guide to Building an Independent Ecommerce Domain

Guide to Building an Independent Ecommerce Domain

This article provides a comprehensive guide to selecting, purchasing, binding, and resolving a domain name for your independent website. Covering domain structure, selection tips, purchase channels, and resolution methods, it also touches upon ICP filing. This step-by-step tutorial will help you create a golden gateway for your independent website, facilitating your success. Learn how to choose the right domain and configure it correctly to maximize your online presence and drive traffic to your site. This guide is perfect for beginners looking to establish their own online brand.

01/04/2026 Customs Knowledge
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Google Warns Against 10 Types of Lowquality Content

Google Warns Against 10 Types of Lowquality Content

This article summarizes 10 types of spam to avoid in independent website operation, including false information, search hijacking pages, content modification, hidden text and links, keyword stuffing, spam links, code-generated traffic, malware, misleading functionality, and automatically generated junk content. Avoiding these issues is crucial for improving website quality and achieving better Google rankings. By focusing on providing valuable and authentic content, website owners can enhance user experience and ultimately improve their search engine visibility.

12/31/2025 Logistics Encyclopedia
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Beginners Guide to Launching a Successful Ecommerce Store

Beginners Guide to Launching a Successful Ecommerce Store

This article addresses 11 frequently asked questions for novice independent store sellers, covering website building costs, profitability cycles, tool selection, and SEO strategies. It aims to help new sellers comprehensively understand independent store operation, avoid detours, and improve their chances of success. It provides essential guidance on key aspects like initial investment, time to profitability, choosing the right tools, and implementing effective SEO techniques to drive traffic and sales. The goal is to empower beginners with the knowledge needed to navigate the complexities of launching and managing a successful independent online store.

01/04/2026 Logistics Encyclopedia
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Ecommerce Brands Leverage SEO for Crossborder Expansion

Ecommerce Brands Leverage SEO for Crossborder Expansion

Cross-border e-commerce SEO is crucial for driving traffic to independent websites. This article delves into the core elements of cross-border e-commerce SEO, including title optimization, product categorization, search terms, and product attributes. It also explores advanced strategies and future trends, helping merchants improve website rankings and achieve traffic growth. By focusing on these key areas, businesses can enhance their online visibility and attract more potential customers through organic search.

01/04/2026 Logistics Encyclopedia
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Key Google SEO Terms Every Ecommerce Business Must Know

Key Google SEO Terms Every Ecommerce Business Must Know

This article explains common Google SEO terms for cross-border e-commerce independent websites, such as Nofollow, On/Off-page SEO, and Organic traffic. It aims to help you optimize your website and improve its ranking in search engine results pages (SERPs). Understanding these terms is crucial for effective SEO strategies and driving relevant traffic to your online store. By implementing these optimization techniques, you can enhance your website's visibility and attract more potential customers.

12/30/2025 Logistics Encyclopedia
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Ecommerce Growth Strategies for Global Markets

Ecommerce Growth Strategies for Global Markets

This article delves into three core strategies for promoting independent foreign trade websites: Search Engine Optimization (SEO), Social Media Marketing (SNS), and Google Ads. It provides a detailed analysis of their operational key points and practical techniques, aiming to help foreign trade enterprises effectively enhance brand awareness, attract potential customers, and ultimately stand out in the highly competitive overseas market. The focus is on actionable insights to improve online visibility and drive targeted traffic to the independent website.

01/04/2026 Logistics Encyclopedia
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Petal Engine Boosts Crossborder Ecommerce with Onestop Solution

Petal Engine Boosts Crossborder Ecommerce with Onestop Solution

Huawei launched the Petal Engine Independent Website Solution to empower Chinese brands going global. Based on Huawei's years of cross-border e-commerce experience and cloud technology, this solution provides a one-stop service covering website building, product management, order management, cross-border payment, and logistics tracking. It also offers abundant traffic sources and security guarantees, helping sellers quickly establish websites, cover global markets, share Huawei's digital capabilities, and jointly build a new overseas ecosystem.

12/30/2025 Logistics Industry Insights
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Ecommerce Strategies to Cut Bounce Rates Boost Engagement

Ecommerce Strategies to Cut Bounce Rates Boost Engagement

Running an independent website is about quality over quantity, focusing on traffic quality and conversion rates. Reducing bounce rate is crucial. Optimize your pages and enhance user experience to maximize the value of your traffic. This includes improving page load speed, ensuring clear navigation, and providing relevant content. A better user experience leads to longer engagement and higher conversion rates, ultimately boosting your website's performance and profitability. Prioritizing these aspects will ensure sustainable growth and a loyal customer base.

01/04/2026 Logistics Encyclopedia
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Ecommerce Brands Turn to Key Opinion Consumers for Affiliate Growth

Ecommerce Brands Turn to Key Opinion Consumers for Affiliate Growth

This article unveils the ultimate weapon for driving traffic to independent websites: KOC affiliate marketing. It outlines five key steps: precisely targeting social media platforms, broadly searching for KOCs, initiating collaborations with product testing, escalating affiliate partnerships with paid collaborations, and amplifying ROI through data analysis. This approach helps independent website sellers achieve higher conversions at a lower cost, addressing the challenge of expensive yet ineffective influencer marketing. It offers a cost-effective alternative leveraging the authenticity and relatability of Key Opinion Consumers.

12/31/2025 Logistics Industry Insights
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